Listing Lead Pages
Posted by Kristie Filion on 24 February 2016 05:15 PM
New Campaign for Management Clients!!
So far, we've seen amazing results from this new Exclusive Listing campaign on Facebook. Clients who are generating leads from this presently are Vinny Steo & Kevin Flaherty.
Here are some links to their ads on Facebook as well as the Listing Lead Page:
https://business.facebook.com/1379408575645259/posts/1677143102538470 - Facebook Post Engagement Ad
http://www.vinnysteo.com/greencedar - Listing Lead Page
Important: One of the main reasons these ads work so well is becuase we intentionally exclude the price and address on the ads and squeeze page
Custom Response & Report Setup:
Create a custom respose with the following re-direct script to make sure the prospect is re-directed to the listing details after submitting the form:
Custom Listing Squeeze Page Setup:
In Branded site, create custom page and use part of the property address as the title (i.e. greencedar or green_cedar)
In Custom Page settings:
Page Title: Featured Listing - Prime Acreage Listing In Orangeville (for example)
Page Layout: Standard without menus
Form: Standard Form
Response: Choose your custom response
Report: Choose your custom report
Content HTML: View HTML - **Make sure you customize this content to fit the listing description**
Custom CSS: View CSS
Page Script: View Page Script
Save and view page.
Facebook Ad Setup
The ads we have been doing for the Listings are Post Engagement ads. The ads can be posted from a less branded community page or a branded business page. The example below shows what the ad should look like.
FEATURED LISTING - [insert listing description without price or address with a call to action to click on tracking url for details]
Create "Post Engagement" ad in Facebook and boost the post for the appropriate target audience and budget (typically $5/day)
That's it! Make sure you create a tracking URL for this ad in My Campaigns so it shows within the Facebook Media outlet in Track My Success.