AdWords Conversion Tracking Code Checklist

• In the top main menu of Google AdWords look for Tools -> Conversions
• Click on +Conversion
• Select “Website”
• Name the conversion (ie. Buyer Leads)
• For Value, choose a value or choose “Don’t Assign A Value”
• For Count: Choose “Unique”
• Keep Conversion Window at “30 Days”
• For Category: Choose “Lead”
• For Optimization: Keep default to include data in columns
• Install the Conversion Tracking Tag: Choose “Email Instructions and Tag”
• Send to PPCSupport@SuccessWebsite.com to install on your landing pages