Google AdWords Campaign Setup Checklist

• Determine your Goal (i.e. generate leads, phone calls, brand awareness etc.)
• Select your landing page
• Create tracking url in MyCampaigns
• In AdWords, click on “Create Campaign”
• Choose “Search Network Only”
• Choose “Standard Campaign” and name your campaign (i.e. First Time Buyers)
• Choose your location (tip: Make sure your reach is above 500k)
• Set your default keyword bid ($1 - $1.50 is a good bid to start)
• Set your daily budget ($10/day is a good daily budget to start)
• Click “Save and Continue”