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Google AdWords Campaign Setup Checklist
Posted by Kristie Filion on 14 September 2015 02:33 PM

Google AdWords Campaign Setup Checklist

 

  • Determine your Goal (i.e. generate leads, phone calls, brand awareness etc.)
  • Select your landing page
  • Create tracking url in MyCampaigns
  • In AdWords, click on “Create Campaign”
  • Choose “Search Network Only”
  • Choose “Standard Campaign” and name your campaign (i.e. First Time Buyers)
  • Choose your location (tip: Make sure your reach is above 500k)
  • Set your default keyword bid ($1 - $1.50 is a good bid to start)
  • Set your daily budget ($10/day is a good daily budget to start)
  • Click “Save and Continue”

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